I’ve got a greenygrey view of advertising: liking it when it’s entertaining, brightening or greenygrey; and not liking it if I think it’s pressuring people into buying things they don’t need.
Advertising and Logos
Living in the Greenygrey world means I see a lot of greenygrey advertising, and there seems to be more of it now, with banks like Lloyds going greenygrey.
Just the other day, I was walking down the street and saw a Parcel Force van with a greenygrey logo and a strapline something like ‘making the world green.’
I just looked it up and read they have bought 1,100 eco-friendly vans.
Then a Go Compare ad had a greenygrey countryside scene with the strapline of ‘a breath of fresh air.’ Go Compare has had a greenygrey thing going on for a while, as seen in this advert:
Metro Newspaper News and Interview
I think Marc Latham must have read the same paper, as he cited it as an inspiration for his newest Folding Mirror poem, which combines Jupiter’s moon Io with Coldplay’s Chris Martin and Gwyneth Paltrow.
Mirror Poem Rhyming Io and Paltrow
There’s a lot more about the mirror poem on fmpoetry.wordpress.com, as well as a couple of photos. Here’s the poem, after a song providing the rhythm:
Cold Play Words, Warm Poem Creation
oh I wanna go to Io
on U.F.O Gwyneth Paltrow
love its 400 types volcano
discovered in 1610 by Galileo
closest moon to Jupiter
inside Ganymede and Europa
looking tantalisingly nice, nowhere to live
no atmosphere or mirth
like home on Earth
missing liquid lakes and beaches
with over million different species
Parachute for Chris Martin
sure don’t wanna be a Martian